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Masks Attack Japanese Cities

The Japan Times
Friday February 27, 2009
Japanese Flu Masks

These white strips of cloth obscuring your fellow commuters’ faces have long been a common way to ward off influenza and hay fever, but their popularity is soaring higher than ever this winter because of frequent reports about an outbreak of a new type of flu.

“The media have been repeatedly giving a warning of a new type of influenza outbreak, so people may have thought they should store some masks and use a mask more often,” said Yukihiro Hosoe, manager of the advertising and marketing strategy department at Kowa Co., Japan’s leading health care product company.

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