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In recent days, the new US administration has started rolling out a new online strategy. The redesigned White House website gives us a first glimpse on how the Obama team is trying to implement its social network approach.
In Japan, the use of SNS by official bodies seems to predate the US somewhat. Some municipalities took a page of Mixi’s rulebook, the biggest social networking platform in Japan, and implemented social features to their website. The prime goal was often to discuss disaster prevention amongst citizens, as stressed by a successful Ministry of Internal Affairs and Communications’ initiative in 2005-2006. Sharing local information in this earthquake-prone country is tantamount in a society shaped by communities and the feeling of belonging to a trusted group of people.
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