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A commercial for the Democratic Party of Japan (DPJ) gets the message through with just a few sentences: “Economic issues, pension issues, medical issues. People are now embraced by fear in many different ways. We feel a heavy political responsibility about these issues. Making it possible for every single citizen to live life without worry. That is the kind of politics that we, the Democratic Party of Japan, will make a reality.” The DPJ hammers on the same issue, “we will improve your life.” The message is simple, clear and straight, and it is repeated daily.